In today’s mature mobile gaming market, the importance of building a brand, storytelling, and creating distinct brand identities is crucial for success.  This podcast delves into the journey of revitalizing Futureplay’s Merge Gardens through an emphasis on strategic IP creation, branding improvements, and effective storytelling.  Guest: Martin Mohr, CCO @ Bond Creative Agency Links: The case of Merge Garden Martin Mohr Bond Creative Agency --- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/message Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support