Join seasoned UA and marketing consultant Matej Lančaric as he shares his decade-long journey from being an employee to running a global user acquisition consulting business. Discover his transition to solopreneurship, client management tips, and leveraging AI tools. Gain insights on balancing work, creativity, and family life alongside the importance of genuine passion and unique goal-setting approaches.  This episode is packed with valuable advice for both aspiring and veteran consultants, including tips on growing professionally, networking, and content creation. Perfect for anyone looking to master the solopreneur path with hard work, persistence, and enjoyment. Matej’s solopreneur journey in his own words https://lancaric.me/matej-lancaric-the-story-of-a-solopreneur/ The state of ad creatives in-app marketing report: https://www.appsflyer.com/resources/reports/gated/state-of-creative/?formsent=true --- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/message Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support