Sensor Tower State of Gaming 2024 www.sensortower.com/state-of-gaming-2024 Data.ai Mobile App Market Forecast 2030 www.data.ai/en/go/mobile-app-market-forecast/ Don't miss out on this in-depth discussion — subscribe to the Deconstructor of Fun Podcast and newsletter for more expert insights. https://www.deconstructoroffun.com/subscribe In this episode, Lexi Sydow, Director of Corporate Marketing and Insights at Sensor Tower, unleashes her mobile gaming market insights. She covers significant trends in mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming. Gain valuable insights on market normalization post-COVID and ATT changes, and learn about the trajectory of apps surpassing gaming revenues. 00:00 Introduction 02:58 Mobile Gaming Market Trends 07:26 Regional Differences in Mobile Gaming 11:23 Impact of ATT and Post-COVID Market 21:38 Subscription Gaming: Netflix and Apple Arcade 25:48 Top Games and Publishers 28:56 Marketing Trends in Mobile Gaming 31:01 UGC Ads and Community Engagement 31:21 Monopoly Go's Strategic Community Targeting 34:53 The Power of Social Media Platforms in Gaming Ads 36:27 The Rise of IP and Brand Integration in Games 39:41 Transmedia Trends  44:11 Apps vs. Games 58:42 Marketing Predictions  01:04:50 Final Thoughts --- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/message Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support