Throughout the past six years of her lashing career, Sam Devereaux has maintained a loyal clientele while being fair to herself and raising her prices as the the value of her artistry increases. She tells us how she grew and maintained her clientele, even as one of the most expensive artists in her saturated market. She gives advice on finding the confidence to take the leap of faith in raising your prices. She tells us about her recent projects and how becoming a mother has changed her definition of beauty. To join the conversation, follow us @definebeauty_borboleta and @borboletabeauty! Find Sam on Instagram at @sam_borboleta  & @thelashenthusiast_collection!