How often do Product Owners find themselves telling stories? Stories about our customers, teams, and problems faced by both. In this episode, I wanted to share some things I've been reading that help to understand how to listen, gather, and tell better stories. If you are interested in seeing how the best storytellers refine their craft and how PO's can learn from them, listen up. Feedback: twitter - @deliveritcast  email - [email protected] Support: Product Coaching and Consulting - seek taiju  Support - Buy me a Coffee  Links: Robert McKee Books: Storynomics: Story Driven Marketing in the Post-Advertising World  Story: Substance, Structure, Style, and the Principles of Screenwriting Michael Tucker - Lessons from the screenplay  Sritama Sarkar - Is it necessary for Product Managers to love their products?  Ant Murphy - Why Product Managers Don’t Need Domain Knowledge to be Effective