A reminder that *the* most important word for a Product Owner, is "No." There are so many different ways, places, and people that need to be told no that can really be difficult. What about if someone tells you no as well? Revisiting the idea of all the different times, reasons, and ideas that Product Owners can use to say no successfully with guest Jen Fields. Feedback: twitter - @deliveritcast  email - deliveritcast @ gmail.com Support: Product Coaching and Consulting - seek taiju  Support - Buy me a Coffee  Links: Jen Fields - LinkedIn  Bob Galen - Moose Herd  Deliver It Cast - E7 Prepare to say no  Saeed Khan - How to say ‘No’ as a Product Manager  Adam S - The Art of Saying No as a Product Owner  Dawn Ulmer - 7 Reasons why we don't say no and how to fix them  Sara McCord - 4 Completely Inoffensive Ways to Say "No" at Work (Because "Yes" Isn't Always an Option)  Leo Babauta - The Gentle Art of Saying No for a Less Stressful Life  Chris Voss - Never split the Difference  John Cutler - Mandate Levels Matt Barcomb - Who needs a Product Vision Anyway?