How do you know that something will work ahead of time? What problems will come up when a customer uses your product? When can you double down on something that works? A simple way to handle those questions is to keep your options open. Then when you get new info, you have the ability to react intelligently. Feedback: twitter - @deliveritcast  email - [email protected] Support: Product Coaching and Consulting - seek taiju  Support - Buy me a Coffee  Links: Signal v Noise - Options, Not Roadmaps  The Deep Dish - 10 Principles of Optionality For an Uncertain World  Kent Beck - Decisions, Decisions or Why Baskets of Options Dominate  Johanna Rothman - Consider Product Options with Minimum Outcomes  Drunk Agile - Episode 48 Observations of Flow  Simon Wardley - Wardley Mapping quick intro How to build your first Wardley Map with Miro