#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue
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Description
The last six months of 2022 have been a big change for marketers.In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies.
Listen as David and Ryan discuss:
Why your install base should be prioritized.
The strategy to put behind your content development .
The benefits of saying goodbye to ‘casting a wide net’.
Why marketing attribution isn’t going anywhere.
Check out the resources mentioned:
Manufacturing Demand by David Lewis
The D3 Methodology E-book
David Lewis' LinkedIn
DemandGen TV
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