In the fight for the future of our planet, we’ll need to use every tool at our disposal to drastically reduce carbon emissions as quickly as possible. We need governments, yes, but we need you, philanthropy and the private sector to help fix the shortfall. This is where the voluntary carbon market comes in. In the latest in our series, "Demystifying the Voluntary Carbon Market," we dig into why any worthwhile plan to reduce emissions should involve high quality carbon credits. About Cool Effect: Cool Effect is a San Francisco Bay Area 501(c)(3) nonprofit dedicated to reducing carbon emissions around the world. Endorsed by 1% for the Planet, its mission is to educate and then inspire businesses and individuals to take measurable action against climate change by purchasing scientifically verified carbon offsets from the world’s highest quality projects. It returns more than 90% of each donation directly to its project partners and, since its launch at the Paris COP in 2015, has helped projects receive compensation for three million tonnes of emission reductions. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact. To learn more, visit https://cooleffect.org.