What was the best decision Penny has made for her business? In this week’s episode, Penny gives a behind-the-scenes look at the journey of working with her marketing and branding director Annie Cavallo. They discuss Annie’s branding strategies and the impact it had on Penny’s business. Tune in to learn about finding your secret sauce, the importance of showing up consistently and authentically, finding your why, and attracting the right audience. Find out why Penny highly recommends working with an expert on marketing and branding and what changes they have implemented in her business. Find the full show notes for this episode and all other episodes at https://www.pennydelossantos.com. Watch the video episodes of Depth of Field on YouTube. Keep up with Penny and the Depth of Field podcast at https://www.pennydelossantos.com and on Instagram at @pennydelossantos.