Today we're talking with Melissa from Sweet Daddy Designs! Melissa is a very cool brand strategist and designer from Texas. In this interview we talk all about strategy and how she learned to start offering brand strategy as a service by itself, how she uses what she learned getting her marketing degree in strategy, and how applying strategy simplifies the design process in a big way. We also talk about value based pricing and how to uncover what is and isn't valuable to a potential client. And of course the story behind her business name: Sweet Daddy Designs! Tag us and share your thoughts on social media if you're listening and resonate with anything we or a guest have shared lately—we LOVE seeing and connecting with you guys! Melissa's Instagram Melissa's Website Other links: designbeatpodcast.com Design Beat Instagram: @designbeatpodcast Lauren's website: laurenkunz.com Instagram: @laurenkunzzz Steph's website: martelloandco.com Instagram: @martello.co  Intro/Outro music: Mark Carlisle