Christian Davies, Principal at Bergmeyer, discusses the importance of connecting brand and design in the retail and architecture industry. He emphasizes the need for spaces to reflect the personality and purpose of a brand, and how this can create a strong emotional connection with consumers. Christian also shares his experience working with major retailers and the challenges and opportunities in driving innovation within large organizations. He highlights the importance of sustainability in the retail industry and introduces Bergmeyer+, a new consultancy focused on helping retailers achieve their sustainability goals. Christian emphasizes the role of Gen Z in driving change and the urgency for brands to take action on sustainability. Key Takeaways: Design should reflect the personality and purpose of a brand to create a strong emotional connection with consumers.The retail and architecture industry is going through a period of change, and it is important for brands to adapt and innovate.Sustainability is a critical focus in the retail industry, and brands need to have a clear plan and roadmap to achieve their sustainability goals.Gen Z is highly climate aware and expects brands to take action on sustainability.Thank you so much for listening and thank you for joining the Design Development community. Don't forget to subscribe to hear about the latest episodes dropping every Wednesday. If this episode resonated with you, share it with a friend. Our goal is to help people in the industry identify opportunities for growth by sharing the journey of top performers. There is no one path. Success isn't a straight line. There is something to learn from everyone's story. Let's go! Leave your thoughts in the comment and reach out if you want to be valuable guest on the show! Design Development Podcast! Follow us on LinkedIn, Instagram & YouTube Find out more at https://www.hayesoneill.com/podcast