This week we talk about simplicity as a strategy. Howard Belk pulls double duty as Co-Chief Executive Officer and Chief Creative Officer of leading global brand experience consultancy Siegel+Gale, which he claims is one (or two) of the six best jobs on the planet. He is an entrepreneur who helped a 50-year-old branding firm reestablish industry leadership by embracing its disruptor legacy. Since his arrival at the firm in 2004, he and his colleagues have established Siegel+Gale as The Simplicity Company, truly the go-to firm to help untangle the mind-bending brand mash ups that result from the entrepreneurial adventures of the CEOs they love. Over his career, he has partnered with Fortune 500 clients to embrace the power of simplicity, purpose, experience and design to transform and grow their companies. Today, he is one of those rare birds who understands both business and design, and more importantly how to embrace one to succeed at the other. Episode mentions and links:  Siegel+Gale Siegel+Gale: CVS Case Study Siegel+Gale: BMS Case Study Howard’s photo credit: Madeline King Howard’s restaurant rec: Omen Howard’s book rec: The Last Days of Night by Graham Moore Follow Howard: Twitter | Insta | LinkedIn Follow Siegel+Gale: Twitter | Insta | LinkedIn Episode Website: https://www.designlabpod.com/episodes/127