Industrial design is all about inventing the future and humanizing technological innovation. Today on our show, we’re talking about designing the physical products that shape the world around us. To do this, we’re joined by Inna Lobel, award-winning designer, Creative Director, Head of Industrial Design and Interim Head of Ventures in frog’s New York studio. During her eight years at frog, her years prior at Apple and her time as a Graduate Research Assistant at MIT Media Lab, Inna has worked with some of the best and brightest on an enormous volume of design work. Now leading industrial design at frog and as an adjunct professor at New York University, Inna is guiding her teams and her students in designing products that make it to market and make an impact on society. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-34-shaping-the-world-for-good) frog is an official partner of Cannes Lions 2023. Hope to see you there! (https://cannes.frog.co/) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)