Join host Chris Strahl as he welcomes our guest Scott Strubberg to the Design Systems Podcast. Scott is a product manager and a key figure behind IBM's Carbon Design System. Today’s conversation unravels the complexities and innovations of integrating brand consistency across digital and physical realms. Chris and Scott explore how feedback and community contributions shape the system's evolution, and delve into IBM's unique "brand first" approach. Tune in to discover the strenuous yet rewarding process of managing design systems at scale and the significant role of community and partnerships in driving a design system forward.  View the transcript of this episode. Check out our upcoming events. Guest Scott Strubberg is a Product Manager, Front-end developer, Designer, and Educator. Though his career has taken many forms over the years, a common thread of connecting technology to the people who need it has always been present. He spends most of his day rallying designers and developers around a common cause. When he’s not doing that, he’s a full-time parent along with his wife and their three boys. Host Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn. Sponsor Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.