In episode 27 I talk to Udhaya Kumar Padmanabhan, Global Strategic Design Director at Designit, a Wipro Company. Certainly one of the most inspiring conversations I had during the podcast. Udhaya shares inspiring insights from his proven track recording on the intersection of entrepreneurship and design consulting for companies around the world. We touch on: the importance to “unlearn”, having the humility to learn, even if you have been successful in an area (the beginner mindset) how to communicate design as a strategic tool and the power to use it in strategic capacities why and how design & business are connected why designer having the ability and opportunity to jump into new industries and experience different verticals the difference of founding and scaling a design company versus a product/tech startup, learnings from his experience how he built startups himself that got successfully acquired the importance of being user research driven, focusing on ethnographic research before designing the evolution of design-awareness in India Udhaya, thank you so much for your time! About UX India UX India is a not-for-profit venture, UX INDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate the next generation by bringing innovators and UX practitioners from across the world. Learn more at https://www.ux-india.org and https://www.umo.design