In this conversation, we follow Gordon Fraser, Co-founder of the Marloe Watch Company, on his journey from a difficult school experience to co-founding a successful British-designed watch company.   With his Co-founder Oliver, whom he met online, the two founded The Marloe Watch Company and produced their first two watches without meeting (and living in two different countries). As the company grew, Oliver was the first to 'give up the day job' and concentrate 100% on the success of their venture, followed closely by Gordon.  Gordon discusses the importance of understanding user requirements while designing a watch that you, as the designer, would be proud to wear. We also discuss the importance of storytelling in design and how we are all seeking to buy and wear objects that help define our tastes and unique persona.  You don't have to be a watch lover to love this conversation (although I have to confess that I am). Gordon's passion for what he loves to do shines through as we discuss the highs and lows of owning your own design business.  Gordon uses a phrase that is worth exploring on its own: his growing "intolerance to imperfection," especially when design translates to manufacturing. Process and 'value engineering' push you as a designer to one compromise too many.  So grab an hour to yourself. Take the dog for a walk, place us in your ears for your gym workout or just grab a coffee and listen to Designed for Life - in conversation with Gordon Fraser.  https://www.marloewatchcompany.com/ And if you want to fall down the rabbit hole we discussed on the pod (and I would recommend it) follow this link https://www.youtube.com/watch?v=4FhTu3aGM60&list=PLB00JHoTw1TeX82Qw8hoFLRJI89Us_jMw