Joseph Stefko, ROC2025 President and CEO, joins Develop This! contributing correspondent Sean Maguire. Sean and Joe talk about what's changed in Rochester for the better and how it's shaking off the rust belt of the past. Fun and interesting things about Rochester include food, museums, wine, and more. Economic Development in Rochester Today More than Kodak How does ROC2025 fit in? In 2020, the City of Rochester posted its first decennial population increase since the 1950s. The number of full- and part-time jobs in the Rochester MSA is higher today than in 1982 when Kodak hit its peak employment level. Rochester has one of the nation's highest densities of enrolled college students, ranking sixth among major US metros. Rochester Tomorrow What happens after 2025?