Welcome to "The Tiger Table," where we explore the untamed journeys of passionate entrepreneurs. In today's episode, join us as we dive into the captivating story of Kenny Lee, the founder of Light My Bricks, a standout player in the Lego industry. From music to corporate IT and back to creativity, Kenny's journey unfolds with the rekindling of his childhood love for Lego. Discover how he transformed this passion into a successful e-commerce business, turning over 10 million last year. Explore the dynamics of the adult Lego market, rebranding strategies, and the innovation of custom lighting sets. Kenny shares insights into the challenges of running an e-commerce business, emphasizing customer service, quality control, and adaptability.