In this week's episode we continue our 2 part mini-series and discuss blackfishing. The term refers to individuals that use products to create and enhance features in order to intentionally appear Black or racially ambiguous. We explore the reasons why people may engage in blackfishing behaviours and how this act links to unsavoury historical legacies from the Jim Crow era and the way it is used to obtain social and cultural capital today. We also delve into how Black features have been commoditised in marketing campaigns and monitiesed by certain influencers on social media to generate personal income. Why are typically Afrocentric/Black features only appreciated when they appear on non-Black women? How does this adversely affect Black and racially minoritised women? Listen to find out.