This episode digs into one of the more dynamic product categories in e-retailing. Because of its high margins, reorder rates and the typically small, light goods sold (read: cheap to ship), health and beauty goods are among the most profitable in e-retailing. Internet Retailer's research director Stefany Zaroban, author of the "Health & Beauty Online" report, covers the digital strategies of companies including Estée Lauder and Beautykind, which is taking a hands-on approach to building a customer base.