Influencers have changed the nature of celebrity and the power dynamic of the media for good. Individuals now have the ability to impact the narrative around stories, and brands have to fully understand how to ensure they work in harmony with the press. This week Paul is joined by celebrity PR specialist Max Dundas to chat about A Listers, influencers, brand partnerships and THAT Will Smith Oscars moment. What to do Next Subscribe to receive new episodes automatically, and if you enjoy today’s show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.