Facebook ads used to be brilliant for reaching highly segmented niche audiences and for creating a positive ROI. But not anymore. Interest targeting doesn't work like it used to and conversion costs have escalated. This week Paul is joined by CEO of Threepipe Reply Farhad Koodoruth to discuss just how broken Facebook ads are and whether this is the beginning of the end for social media advertising (spoiler alert: it is). What to do Next Subscribe to receive new episodes automatically, and if you enjoy today’s show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.