Should brands get involved in the metaverse, or just ignore it? What even is the metaverse?! This week Paul is joined by blockchain developer Holly Atkinson and experienced digital strategist James Whatley to address all the publicity around the metaverse with the aim of demystifying it for marketing communications professionals. What to do Next Subscribe to receive new episodes automatically, and if you enjoy today’s show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.