Social media is now 15 years old and communications consultants are grappling with a series of fundamental issues related to a brand or organisation's use of social networks. While platforms implement updates on an almost daily basis, the bigger picture around whether a company should use specific networks has never been more sharply in focus. The answers to many of the questions arising from this are often extremely nuanced and far from straightforward, but understanding the macro picture helps to answer some of the micro questions. On today's Digital Download we're looking at what's happening in the world of social media and how this is likely to impact businesses over the next year. You can find the full transcript of this episode here: Future of Social Media Transcript