The introduction of Google Analytics 4 this summer was not exactly a surprise. Google had given several years' warning that Universal Analytics would stop collecting data and that users should begin the transition to GA4 sooner rather than later. But being forced to use it is a whole other ball game, and has had digital marketers and communications professionals in fits of frustration and anger ever since! The user interface, lack of reporting and complexity has not gone down well. On today's Digital Download we're delving into the world of GA4 and trying to explain what to do and how to do it in plain, simple language that anyone can get to grips with. You can find the full transcript of this episode here: Google Analytics 4 Transcript