On the last episode of the podcast, we discussed how the public relations industry is under serious threat from the pandemic. In this show we outline a template for the future that will ensure that communications agencies not only survive, but thrive. There is a new breed of communications professional that is challenging the status quo and doing things differently to what has come before. It's a hybrid of PR, marketing, creative and SEO that has strategic communications at its heart, and following their lead is, in my view, the way forward for the industry. This episode of the Digital Download podcast investigates what makes these communicators unique, and how they are approaching their businesses. The special guests in this show are founder of Don't Cry Wolf, John Brown, co-founder of Rise at Seven, Carrie Rose, and co-founder of Hard Numbers, Darryl Sparey. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!