Brilliant user generated content is seen by some marketers as the holy grail. UGC can create greater engagement, build trust and affinity, and provide endorsement for other marketing activities. Above all, 60% of consumers think that user generated content is the most influential form of content in purchasing decisions. However, generating brilliant UGC is not an easy task, and many brands come unstuck when it comes to what to ask and from whom. There is a perception that UGC is often poor quality and a terrible time suck. This episode of the Digital Download podcast explores the benefits and power of UGC, and specifically user generated video, why it is so influential, and how to go about creating a strategy built around crowdsourced content. My special guest on this show is the founder of video crowdsourcing platform Seenit, Emily Forbes. Emily worked in feature film and documentary film making prior to launching Seenit in 2014. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!