At this time of year thought leaders start predicting what will happen in marketing communications over the next 12 months. But most of those predictions are based upon opinion rather than data. That criticism cannot be levelled at the likes of Global Web Index, which tracks trends in digital consumer behaviour across 46 countries worldwide. This episode of the Digital Download podcast looks at some of the latest data available on the digital consumer. It explores ecommerce and usage of marketplaces such as Amazon, differences between age groups, the resurgence of Generation X online, the impact of increasing online competition on brand loyalty, and whether any of these behaviours are likely to stick. My special guest on this show is Chase Buckle, Trends Manager at online market research company Global Web Index. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!