In the last 9 months, fashion retailer Boohoo has been investigated for modern slavery, been accused of making people work with no social distancing during lockdown, and been found to price the same garments at significantly different prices across its different retail brands. These are just the latest in a number of historic failures to address its supply chain. And yet in the last year its revenue has increased by a massive 41%. The organisation consistently tries to communicate its good intentions, with the latest announcement being that executive bonuses may be linked to ESG principles. But a trail of broken promises mean that such statements appear to be nothing more than greenwashing, with Boohoo's reputation suffering as a result. But if shareholders are happy, does it matter whether or not consumers trust it or whether it has any ethical principles? In this episode of the Digital Download podcast, special guests Kate Hartley, co-founder of crisis simulation company Polpeo, and John Brown, founder of brand activisim agency Don't Cry Wolf, discuss the role of ethics, trust and reputation in today's business, and whether Boohoo's success is a result of a societal failure to hold organisations to account. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!