For the last episode of 2022, I am joined by Martech Expert: Niklas Nikolaidis. Niklas accepted the challenge to explain what he does in words our mom would understand. Niklas is Partner at Arise Consulting Group (ARC) and Curamando where he works with business development around marketing technology ("Martech”) for clients and the 16 companies in ARC's consulting group. During the conversation, we have talked about the exciting world of ‘Martech’ and all the changes we have seen over the past year ·  The differences with Adtech. ·  The rise of CDP and Reverse ETLs ·  The Retail Media Opportunity ·  The rise of composability About Niklas: Besides his role at ARC, he’s also a Limited Partner (LP) at FirstPartyCapital, an investment fund investing in adtech and martech startups in Europe and Asia. On the side, Niklas is a board member at student marketing company House of Education and a jury member of Association of National Advertiser’s ECHO Awards, an international competition listing the best, data-driven campaigns globally. You can get in touch with Niklas via LinkedIn Digital Explained to my Mom is a production of No-Stress Media. Please check our other shows such as Let's Talk About CX, where we discuss all things Customer Experience.