The buzz: Well, now! The recent fall in commodity prices has hit upstream oil and gas companies the hardest, impacting their cash flow and ability to continue investing in high-risk projects. The result: a shift from volume to value as well operators focus on improving well efficiency instead of new drilling. Massive shifts in global demographics, wealth, and consumer engagement, fueled by technology adoption, will create new growth markets and reward agile companies that turn rising market complexity into opportunities. The experts speak. Valerie Jalufka, Accenture: “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all” (Dale Carnegie). Chris Niven, IDC: “Look deep into nature, and then you will understand everything better” (Einstein). Stephane Lauzon, SAP: “If you are going through hell, keep going” (Churchill). Join us for Oil and Gas: The Digital Energy Revolution – Challenges in Upstream.