When it comes to digital marketing, you need to be precise on whom you are targeting. Otherwise, we will be neither have the time or money if we are targeting the entire world to sell. A marketer should never shoot from his hip or take a shot in the dark for a lead. Instead, he should be like an assassin having a sniper with 1000x scope always positioned for a perfect kill. So what is a persona? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support