Social Media is the chess of the online world: everyone can play, but very few are good at it.  With so many brands on platforms such as Facebook, Twitter and LinkedIn, social media advertising can help you gain the upper hand in an increasingly competitive marketplace. However, there are...

Social media is big. It’s not as simple as it might look. One can easily get overwhelmed when figuring out a strategy to promote one’s business. Nonetheless, creating a successful social media marketing strategy doesn’t have to be a painful process.  Your strategy is like a plan that covers...