You have probably seen the NFT promotions on social media by now.  From our perspective there is definitely a business opportunity in NFTs, but it’s always great to use an academic lens to evaluate an opportunity before diving into it. So, we invited Professor of Finance Yelena Larkin, to join our conversation. Lena is a researcher and thought leader at the Schulich School of Business. She analyzes the Crypto/NFT space as well as other important developments in finance and incorporates these...

If you are a regular listener of this podcast, you would have notice a slight shift towards Web3 topics, such as NFTs and the Metaverse.  In this episode, we explain why we're focusing on Web3 and also share some of our stories for how we got into this area.

Sam Joel is a founder and an innovator, whose work is bringing NFT virtual worlds, to the charitable giving sector in fresh new way.  You definitely want to hear Sam’s inspiring story of overcoming incredible odds to escape homelessness and start a company. Connect with Sam: LinkedIn: linkedin.com/in/samjoel Discord: discord.com/invite/3eDfjEpBr5 Book Suggestion: The Internet of Money: amazon.com/gp/product/B077LD9YKB

Nick Widmer is a marketer and a writer, who has become a thought-leader in Web 3.0. We asked Nick to be our first guest in 2022, so we can all be better informed about Web 3.0, NFTs, and the Metaverse.  Connect with Nick Widmer:  Instagram: instagram.com/nfwidmer  Twitter: twitter.com/NFWidmer  LinkedIn: linkedin.com/in/nicholaswidmer  SubStack: nickwidmer.substack.com/

Office Hours Topics: Inspiration for new digital content creators.  The 4 ways to get into podcasting: Guest, Host, Advertiser, and Fan

Have you ever seen someone in another city with a cool business or side hustle in a niche you were really passionate about, and you felt inspired to do something similar in your city too?  We've all had that feeling right? Well that's the situation Greg Parris found himself in and now he's leading the way for boxing media in Canada. Luckily for us Greg and Jav are cousins so, in this episode Jav chats with Greg about his come up, plus we get Greg to share his DM strategy for landing...

Office Hours Topics Our recommendations for your holiday podcast listening. Be aware of the negative effects of using social media scheduling apps such as Later.com. Podcast Recommendations: Off the Bench - https://www.offthebenchradio.com/   Boys in Bolos - https://www.boysinbolos.com/

You may not have known that they make wine in the Caribbean, but Luke Lashley has been in the wine business since age 13. Listen to Luke's story of learning his family's recipe from his grandmother and turning that simple recipe into a Caribbean wine brand.

Do you know how many monthly streams a Podcaster needs to earn a living from their show? It's actually not that much.  

Kiran Sagar is the ultimate hustler!  As an immigrant child Kiran wanted to wear the same clothes as his friends, but he didn't have wealthy parents like they did, so he turned to hustling SnapBack caps and whatever else he could get his hands on. In this episode, Kiran shares some of his life experiences, including the culture shock of not only moving to Canada from India at age 4, but then also having to temporarily move back to India in the 2nd grade. Connect with Kiran online: Instagram:...

Looking for new strategies to boost engagement on your social media? We've got you covered!  Check out our top three strategies for 2022.

Rahul Somisetty is an MBA Student, President of the Marketing Association, and a gifted digital marketer. Rahul takes us inside the classroom at Schulich School of Business to share some marketing insights from his favorite classes. Connect with Rahul Somisetty - LinkedIn: https://www.linkedin.com/in/rahulsomisetty/ Instagram: https://www.instagram.com/holdmycoffee_/ Email: [email protected]

Do you know which are the best platforms for organic reach today? Well we do, and we discuss them in this episode.

Tiffani Blackman is a content creator, and entrepreneur in Trinidad. Listen to Tiffani's story of how a family tragedy launched her journey into entrepreneurship and financial independence. Connect with Tiffani Blackman on LinkedIn: https://www.linkedin.com/in/tiffani-blackman-2743b278/ 

Join us for our weekly podcast business meeting, where we recap our successes and struggles from the previous week.

Michael George is NOT a marketing guy, but he does help online instructors to attract high-ticket clients.  We invited Michael to share some of his story and his advice for new course creators. Connect with Michael on LinkedIn: https://www.linkedin.com/in/michael-george-8096b6180/ 

Here's a simple hack to improve engagement on your videos.

Joshua Doner is famous for being one of the first persons to buy an NFT. If you're interested in NFTs and need more information, then this is the episode for you!

After 1500 downloads we've learn a lot about marketing a podcast. These are our top tips from this amazing experience.

Guest: Mayra Flores of MMERAKI Custom Designs IG: instagram.com/mmeraki____ Web: mmerakicustoms.com 

Jonathan Gavriely is a BBA student at Schulich School Business, with a passion for marketing, but what sets Jonathan apart from other college students is the 120K follower TikTok account - @behindthebrands, which Jonathan started in 2021 and currently manages.  In this episode we explore Jonathan's creative process and content strategy for producing high-quality "edutainment" TikTok videos. Connect with Jonathan Gavriely - LinkedIn: https://www.linkedin.com/in/jonathan-gavriely TikTok:...

Get our honest review of running paid ads on social media for our podcast, and learn about a new audience intelligence tool - SparkToro.

Jay Noland is a partner at Two Ladders LLC, a growing social media marketing agency in Indiana, but Jay's real call to fame is the massive clout that he has for building and selling a million-follower Twitter account in 2014.  In this episode we explore Jay Noland's journey from social media influencer to marketing agency owner, and unpack the mindset of a million-follower influencer.

Jav recently discovered Google Analytics, so this episode is a high-level introduction to help him, and anyone else who is interested, to get started.

Jav decides to take his Pushing4Greatness brand to the next level, but first he needs helps with designing his homepage.