Inflation is here, so is the rise in demand, disruption in the supply chain, and changes in the ecommerce universe. This podcast episode looks at the rise of inflation in the macroeconomic environment and its impact on consumers and online retailers. It aims to provide reasoning to decisions we can take now to deal with the changes in the macroeconomic environment. How did we get here? Is inflation here to stay? How are consumers handling the environment? What is the effect on retailers? What is the impact on durable consumer products? How have companies coped with the disruptions in the operating environment? These are only some of the questions we tackle in this episode. Listen to Ralph Mayr, smec's product manager, and our podcast host, Mike Ryan as they discuss the impact of inflation on online retailers and the ecommerce industry.