Welcome to episode 18. In this episode, you get a deep dive into the story of healthy ecommerce growth and everything from attribution to efficiency metrics like MER and ROAS through the prism of challenges modern brands and retailers face daily:  the dense ecommerce playing field, the volatile media buying landscape, and the conundrum of profitable marketing efforts.  Mike, smec’s portfolio strategist is joined by David Rekuc, VP of marketing at 4x400, holding company of the direct-to-consumer brand Bambu Earth. Dave is a forward thinking marketing professional with a great deal of knowledge about marketing measurement and the economics of marketing. Among other topics, he describes the detective story of attribution and shares a grounded but constructive take on the current economic conditions.