Welcome to episode 19. You can think of it as part 2 to the previous conversation with Christopher Rogl in episode 15 - Performance Max: One campaign to rule them all. In this episode, Mike Ryan gives you a brief context for the PMax, a framework for smarter PMax retail campaigns, and ideas for bringing that framework to life. Mike, smec’s portfolio strategist keeps you up to date with: What are Performance Max  campaigns?Advantages and disadvantages of PMaxMoving forward with PMaxPMax SegmentationPMax framework and practicesPMax optimisation