Welcome to episode 20. of Growing eccommerce.   In this episode, Mike is lucky enough to speak with Max Hallerstede, CEO of Hallerstede gmbh, a long-running family business in Germany that Max helped bring online under the ecommerce trading brand Kofferworld. What's so special is that Max is a real pro in logistics, purchasing, and pricing and he talks to us about: How years of consultancy helped him prepare for the disruptions of the last couple of years How strong brand relationships have secured his business against new competitors  How he has used forecasting and endurance to avoid losses and make profitable sales.  Pricing tools and strategies  It’s just a really great chance to reflect and learn. Particularly, in the current inflationary climate with ecommerce under pressure and everything else going on right now. Dive deeper into: 00:00 Intro 01:33 TAKING OFFLINE RETAIL ONLINE: How to digitally transform a family-run business? 09:37 HOW TO MANAGE SUPPLY CHAIN? The right tools to measure your stock, sales, and supply 18:02 STEPS TO SETTING THE RIGHT PRICES: Pricing tools, profitability, and operational efficiency. 34:02 HOW TO STAY AHEAD OF PRICING REGULATIONS?