COO: How to integrate marketing & operations for better Facebook campaigns
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Description
Welcome to Episode 31. of Growing ecommerce. Today, we are joined by Tim Aton, COO at Range Leather, where in a classic scale-up fashion, he wears a lot of hats. From paid, and owned media channels to product merchandising to managing shipping and wholesale teams. We discuss approaches to blended ROAS, meta advertising, Facebook in particular, and how is life looking post-iOS 14. Then we move on from marketing and discuss the interplay of marketing and operations.
Meta & Facebook advertising - 7:12Life post-IOS 14 - 15:41Blended ROAS in ecommerce - 18:48Interplay of marketing and operations - 28:59
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