Welcome to Episode 33. of  Growing ecommerce. Today, we are joined by Arend de Ruiter from bol.com,  a dutch retailer and retail platform generating over €5 billion in annual revenue. Arend leads SEA measurement and data activation at this retail giant. We discuss what it's like to advertise 60 million products, how to approach segmentation in supersized accounts, and how to deploy automation in this huge oil tanker like organization. Advertising 60 million products - 10:30What is the right amount of segmentation - 14:32SEO and SEA management - 16:32Full funnel marketing and KPIs  - 24:59What technology to focus on? -  39:00