Ecommerce in the UK: Performance Max, Microsoft Ads and Agency vs in-house.
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Description
Welcome to Episode 4. of Growing Ecommerce. Today Mike is joined by his colleague Mark Haupt, smec`s UK commercial director. He brings years of online retail experience in several different contexts to the table as he talks to Mike about the Post Brexit, post - pandemic economic situation in the UK, how Google's Performance Max has landed with the UK market, the increasing allure of Microsoft ads and the agency in-house relationship.
Join Mike and learn more about the paid marketing in the UK .
The big picture - 4:15PMax in the UK - 13:20Microsoft and AI content - 28:00In House vs Agency - 34:25
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