Welcome to Episode 6. of  Growing Ecommerce. Today Mike is joined by Sam Tomlinson, of Warshawski, a boutique marketing agency in the US. Sam is also teaching at Johns Hopkins, University and Georgetown. Mike caught him while he was attending SMX Munich and discussed the conference briefly before diving into Sam's views on forecasting and emphasizes that forecasting is not out of reach. Then, we switch gears and we discuss the intersection of large language models and search. It's not a new topic to this podcast, but here is a new perspective, Sam explains where he's not quite as convinced The importance of forecasting, and its types -  8:53Cohort base and Bayesian regression.  - 16:20 How to determine forecast type?   - 26:30 What is good growth to you?   - 29:34AI in marketing. - 25:37