Welcome to Episode 7. of  Growing Ecommerce.  Today, Mike is joined by Lucas Gordon, a solution specialist in native advertising at Microsoft. With 20 years of experience in digital media and advertising, working with brands like Revlon, Decathlon and many others, he's particularly strong in real-time bidding technology. Lucas walks us through Microsoft's ad tech offering. Why audience matters more than placement? Why he sees Microsoft as a low fraud environment? And we talk about partnerships including Xander Netflix and Open AI, We really enjoy this conversation and we hope you will too.