Minter Dialogue with Paul Skinner Paul Skinner is an entrepreneur with a marketing flair. He's founder and Director at the Agency of the Future, he founded and runs MarketingKind and he has also written two books, "The Collaborative Advantage" and most recently, "The Purpose Upgrade, Change your Business to Save the World. Change the World to Save Your Business," published by Little, Brown Book Group. We dive into what purpose is and means. How to approach creating a purpose that drives greater value and growth, the purpose business case, what does it mean to upgrade your purpose, the notion of what constitutes "better" in making the world better. And more.  If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.