In this episode of Digital Transformation & Leadership Danny Levy talks to John Readman, Founder and CEO at Modo25. They get into why digital marketing is more important than ever, ·measuring your marketing attribution now and in the future, which channels should you be exploring and investing in, why it’s hard to predict where to invest your budgets and how to get it right. To get in touch with John contact him on LinkedIn - https://www.linkedin.com/in/johnreadman/ And for more information on Modo25 visit - https://modo25.com/ To find out about BOSCO visit - https://askbosco.io/demo-2/ Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://anchor.fm/danny-levy/message