In this episode of Digital Transformation & Leadership Danny Levy concludes his two part interview with Jason Vana, Founder of SHFT Marketing and Marketing Director of US-based company Fusion Tech. He’s maybe better known on LinkedIn as Sassy Jason.  Danny and Jason get into why engagement pods suck, where to start on LinkedIn and what NOT to do, the benefit of engaging on other peoples content, how to go from awareness to closing new business, what's next for LinkedIn (will everyone need to have a personal brand in the future?) and why who you are becoming is more important than what you are doing. If you enjoyed this episode you can get all of Jason's guides for content and branding here: https://shft.marketing/guides And the weekly SHFT Insider email here: https://shft.marketing/insider Jason's social media links: - LinkedIn: https://www.linkedin.com/in/jasonvana - Twitter: https://www.twitter.com/jasonvana Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://anchor.fm/danny-levy/message