In this episode of Digital Transformation & Leadership Danny Levy welcomes back Sam Dunning, Sales Director and Co-Owner of Web Choice. They get into why your website is such an important asset and your best salesperson, how to design your site and copy for your ideal clients, not to please your marketing team or CEO, lesser known ways to drive more leads via your website, and how to tap into the 98% of web visitors than aren't ready to speak to sales. To purchase Sam's No-BS Guide To Website Lead Gen visit - http://websiteleadgenbook.com/ Or get in touch with Sam on LinkedIn - https://www.linkedin.com/in/samdunning/ Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://anchor.fm/danny-levy/message