DigitalBox
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Mobil cihazlarımız her geçen gün hayatlarımızı büyük ölçüde kolaylaştırmaya devam ediyor. Aklımıza gelebilecek tüm alışverişleri, banka işlerini ve daha birçok gündelik işimizi mobil cihazlar sayesinde en hızlı şekilde gerçekleştirebiliyoruz. Bu nedenle markalar da hedef kitlelerine mobil...
Published 12/20/21
Welcome to the DigitalBox!
In this podcast Nielsen's Commercial Director Esports & Gaming, Timo Krueger briefly explain how big is Nielsen's research power, the Sports and Entertainment side of Nielsen, the idea of Mobile Gaming Research in collaboration with AdColony, and the future plans...
Published 12/09/21
Welcome to the DigitalBox!
As mobile gaming has exploded because of the COVID-19 pandemic, it is no longer a niche offering. It has become a mainstream channel for advertising. So who are mobile gamers, exactly? To get a definitive answer, AdColony's Country Manager of France, Alexandre Barbé...
Published 11/26/21
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