“Building a brand is a bonfire and not a set of explosions”. In this episode, join Arjun as he talks to Varun Alagh – the man behind one of India’s most celebrated D2C brands - Mamaerath. Hear Varun’s journey as he moved from the corporate world of Coca Cola and Unilever into the uncertainty of building a brand from scratch. Hitesh his adjustment from moving from numbers to names when he set out to get his first few customers. Learn specifically about building a brand for the long terms, building a brand where customers care about purpose and hyper scaling a consumer brand. While many have thought that 100 Cr was the upper limit for D2C brands, Mamaearth has shattered this benchmark in less than 4 years.